Autumn Color Palettes
Twelve autumn palettes with hex codes — generate endless more with the free tool below.
#d89941 · #b9c238 · #aa2c18 · #2eb6c2 · #1555a8
#a16517 · #bfcf30 · #b13610 · #0cabb6 · #1b47b6
#997b29 · #b9b927 · #c44731 · #1fabc1 · #1f5ac7
#d39522 · #adb51c · #f06514 · #2197ba · #0f5dd2
#a15a17 · #d1bf47 · #db4639 · #2ca5a1 · #186ea0
#c3502c · #cea43b · #e6192e · #27b487 · #179fde
#e5a015 · #b9ac1d · #993629 · #12b5c4 · #1659c5
#ab871c · #a8be19 · #d25028 · #2da1ae · #2359e1
#df912a · #c4d241 · #cb4d20 · #25c2cb · #1560c1
#b4690e · #f2f21c · #ef3d15 · #1f8098 · #3878c7
#a8692e · #e0dd1f · #a22a15 · #269292 · #1057e5
#cc8533 · #e2c522 · #cf443a · #33d1c4 · #268ed9
Want more? Generate unlimited autumn palettes, or anchor one on your own base color.
Open the Color Palette GeneratorUsing a autumn palette
Autumn is the warm band pushed to richness: rust, pumpkin, mustard, and oxblood at strong saturation and moderate darkness, like leaves a week past peak. Unlike evergreen warm schemes, autumn carries a clock — campaigns wearing these colors are read as September-through-November material, which is a feature for food, retail promotions, and home goods timing a seasonal push, and a liability for a year-round identity. Plan the calendar accordingly: seasonal creative should be built and shipped by late August, because audiences tire of harvest tones before the season actually ends. The pumpkin-spice cliché is real, so anchor on the less obvious corners of the family — deep rust, olive-mustard — rather than pure orange. These tones flatter warm serif typography and food photography, and they make cool product shots (chrome, glass, screens) look oddly out of season.
Frequently asked questions
When should autumn-themed campaigns launch?
Retail creative calendars typically run autumn creative from late August through mid-November, with fatigue setting in before Thanksgiving. Build assets in July, launch before September, and have a winter palette ready to swap in early November rather than riding the harvest look to its end.
How do I avoid the pumpkin-spice cliché?
Shift the anchor away from pure orange. Leading with deep rust, oxblood, or olive-tinged mustard keeps the seasonal warmth while dodging the most-photographed corner of the palette; save true pumpkin orange for one small accent instead of the hero color.
Can autumn colors work as a permanent brand palette?
Yes, if the brand genuinely lives in that register — coffee, leather goods, rustic hospitality. The risk is that customers subconsciously date the brand to one season; darkening the palette toward oxblood and espresso reduces the calendar association while keeping the warmth.